7 For All Mankind (often referred to simply as Seven, Seven Jeans or 7FAM) is an American denim brand founded by Michael Glasser, Peter Koral, and Jerome Dahan in 2000 and headquartered in Vernon, California. Since 2007, it has been owned by the VF Corporation.
7 for All Mankind began by designing women's jeans. A men's jeans line was introduced in fall 2002, and its Children Denim Collection for boys and girls in fall 2005. 7 for All Mankind also produces other clothing items such as skirts, shorts, and denim jackets. The brand is sold in over 80 countries including Europe, Canada, and Japan.
Dahan and Glasser, denim designers who had worked in the apparel industry for years, created the company in response to what they saw as a void in the contemporary denim market. Focusing on female denim wearers, it has been stated the company was successful because of the fit, fabrics, washes, attention to detail, and the logo on the product's back pockets. 7 For All Mankind's proximity to Los Angeles makes the brand popular with celebrities and urban young adults.
7 For All Mankind jeans are characteristically tight-fitting and low-rise.
The denim collection uses various pocket embroidery designs. The signature logo is found on their various styles, including bootcut and low-rise jeans. Their A-pocket jean consists of an "A" stitched on the pocket and sometimes incorporating Swarovski Crystals. The Dojo jean consists of a "7" on the pocket, the Kate features V-shaped embroidery. It is not always possible to determine the cut or fit of a 7 For All Mankind jean by the pocket design alone.