Babble is an online magazine and blog network targeting young, educated, urban parents. Their site operated a large network of parent blogs, employing many bloggers on the subjects of parenting and child-raising. There is a Latina version.
Babble was launched in December 2006 by co-founders Rufus Griscom and Alisa Volkman. After one year, the site grew to half a million readers per month. Babble Media became an independent company in 2009, and was acquired by Disney Interactive Media Group in 2011.
"To tell the truth about parenting, to bypass the clichés and dig into the magical and maddening reality. Our commitment to readers is to explore the world of parenting on a daily basis with ruthless honesty, and with the humor and lyricism natural to the subject."
A network of blogs, reported parenting trends, and personal essays, Babble’s offerings include Babble Voices, a collection of parent bloggers, with contributions by Joel Stein (of Time magazine) Samantha Bee (The Daily Show), and others. Among the site’s multi-authored blogs are Strollerderby, which covers breaking parenting news throughout the day, and Family Kitchen, a food blog with over 2,000 recipes in its archives. Other blogs and channels cover pregnancy, baby’s first year, the toddler and kid years, family style, home décor, pets, and celeb parent news.
The American Society of Magazine Editors (ASME) shortlisted Babble for its 2008 “General Excellence Online” award, writing that “[the] magazine skillfully combines in-depth reporting, thoughtful journalism, a dazzling variety of blog voices and visually arresting, interactive digital features. The result is a smart, hip and endlessly entertaining website that has revolutionized the parenting field.”
Babble's advertising and sponsorship policies came under fire in 2010 and 2011 after several parenting authors and bloggers noted their breastfeeding guide was sponsored by Similac maker Mead Johnson.
- Shalom Auslander
- Samantha Bee
- Thomas Beller
- Alice Bradley
- Claire Diaz Ortiz
- Jenny Lawson
- Joel Stein
- Amy Corbett Storch
- Heather Spohr
- Karen Walrond
- Ali Wentworth
In September 2011, Babble created Mominations, for which readers nominated a heroic or notable mom, in such areas as activism, charity work, and education, for an opportunity to win one of ten $5,000 prizes. The winners were announced on September 27. The cash prizes were then donated to a charity chosen by the winner; for example, the activism category winner donated her prize to Operation Healing Hearts, which provides aid to pediatric heart surgeons in Iraq.
One Momination nominee, breastfeeding advocate Emma Kwasnica, publicly requested that her nomination be removed due to Babble's practice of juxatpositioning infant formula ads alongside breastfeeding advice columns.