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Business Insider


Business Insider is an American business, celebrity and technology news website launched in February 2009 and based in New York City. Founded by DoubleClick former CEO Kevin P. Ryan, it is the overarching brand where Silicon Alley Insider (launched May 16, 2007) and Clusterstock (launched March 20, 2008) appear.[3] 


The site provides and analyses business news and acts as an aggregator of top news storeys from around the web. In 2011, the online newsroom employed a staff of 50, and the site reported a profit for the first time ever in the fourth quarter of 2010.[4] In June 2012 it had 5.4 million unique visitors.[5]


Business Insider hosts industry conferences including IGNITION,[6] which explores the emerging business models of digital media. In January 2015, Business Insider launched BI Intelligence,[7] a subscription-based research service that provides data and analysis on the mobile, payments, eCommerce, social, and digital media industries. The site each year publishes editorial franchises like the "Digital 100: The World's Most Valuable Private Tech Companies".[8]


The site editors vary greatly in background. CEO and Editor-In-Chief Henry Blodget is a Yale history graduate who had worked on Wall Street until he was charged with securities fraud in 2003.[9] He agreed to a permanent ban from the securities industry, payment of a $2 million fine and disgorgement of $2 million.[10] Deputy editor Nicholas Carlson worked at and Gawker Media's Silicon Valley gossip blog, Valleywag. Senior editor Jim Edwards was managing editor at Adweek.


Business Insider was named to the Inc. 500 in 2012. The Clusterstock section appeared in the Time article "Best 25 Financial Blogs",[11] and the Silicon Alley Insider section in the PC Magazine article "Our Favorite Blogs 2009".[12]Business Insider was an official Webby honoree for Best Business blog in 2009.[13]The New York Times reported in January 2014 that Business Insider's web traffic was comparable to that of The Wall Street Journal.[15] 


The website has received widespread criticism for blatant clickbait and gets most of its "hits" from websites like Yahoo News, where its articles are most often posted.[16][17] It has additionally been criticised for routinely putting publishing speed before fact checking.[18]


In September 2015, the technology news website Re/Code said that Germany's largest publisher, Axel Springer, was nearing an agreement to acquire Business Insider Inc. for a reported "500 million euros ($560 million)".[19]


On 29 September 2015, Axel Springer SE announced that it had acquired 88 percent of the Business Insider Inc. for a reported $343 million (€306 million).[20][3] After the purchase Axel Springer SE will hold a stake of approximately 97%, in the company and Jeff Bezos will hold the rest.[20]

Tech Insider

In July 2015 Business Insider launched standalone technology website Tech Insider with a staff of 40 people working primarily from the company's existing New York headquarters, but separately from the main Business Insider newsroom.[3]