Daily News and Analysis (DNA) is an Indian broadsheet launched in 2005 and published in English from Mumbai, Ahmedabad, Pune, Jaipur, Bengaluru and Indore in India. It is the first English broadsheet daily in India to introduce an all-colour page format. It targets a young readership and is owned and managed by Diligent Media Corporation.
A high-profile advertising campaign with the tagline, "Speak up, it's in your DNA", preceded the birth of Daily News and Analysis in 2005. The context into which the publication was introduced was described by the Indian media as tumultuous, with price cuts and competitive activity occurring.
Getting rid of the edit page
In an announcement on its front page on 1 February 2010, former editor-in-chief Aditya Sinha announced that DNA would drop its "edit page," the section containing editorials, analysis and opinion.DNA's decision was considered bold and attracted much criticism in the field. DNA subsequently began providing, where appropriate, expert opinion and comments in different pages of the newspaper.
In October 2011, as per the Media Research Users Council's Indian Readership Survey (IRS) Round II, DNA’s total readership to be 1242,000 in Mumbai and an average per-issue readership across its six editions, of 824,000. IRS also ranked DNA as sixth among the top ten English dailies in India. DNA is the second most-read English broadsheet in the city of Mumbai.
It registering 86 percent growth in average per-issue readership over the five years since the IRS survey in the second half of 2006, nearly doubling the issue readership from 444,000. It also has the highest percentage of readers (36.3 percent) in the 30-49 age group in Mumbai among the English dailies, and the second highest percentage of readers who are graduates (52.2 percent) or fall in the socio-economic classes A and B (73.5 percent).
In 2012, Quarter, DNA added 21,000 readers, taking its all India readership to 9.3 lakh.
In February 2007, DNA announced that its paid circulation had reached 400,000 in Mumbai. It had previously reached 300,000 in October 2006. In May 2006, DNA authorised Ernst & Young to certify its circulation figures. They submitted their report in July, putting its paid circulation at 270,000.
Today, DNA is the preferred choice of 1506,000 readers in Mumbai alone (based on total readership for Q4 (fourth quarter) 2012 from Indian Readership Survey).
Editions and supplements
DNA is currently published from Mumbai, Bangalore, Pune, Ahmedabad, Jaipur and Indore.
DNA 's business section is called DNA Money and DNA's entertainment supplement is called After Hrs.
The paper is also available on the World Wide Web, their e-paper site and on its syndication site. They also have online presence on social media and there are news apps for mobile phones.
DNA organises a yearly Mumbai marathon called 'DNA I Can' for women only.