Gary Vaynerchuk (born Gennady Vaynerchuk[2][3] on November 14, 1975, in Babruysk, former Soviet Union (now Belarus) is an entrepreneur, investor, author, public speaker, and internet personality.


Vaynerchuk immigrated to the U.S. in 1978, and moved with his family to Edison, New Jersey.[4] After graduating from Mount Ida College in Newton, MA, he transformed his father's Springfield, Union County, New Jerseyliquor store into a retail wine store named Wine Library,[5] and in 2006 started the video blog Wine Library TV, a daily internet webcast on the subject of wine.

In August 2011, Vaynerchuk announced he would be stepping away from his daily wine video series to focus his attention on VaynerMedia, the social media brand consulting agency he co-founded in the Spring of 2009. Vaynerchuk describes social media as a cocktail party, where brands must be a part of conversations that people have.[6]

In June 2016 Gary Vaynerchuk started his partnership with a sports agency to create VaynerSports to add his social media and digital agency zest to sports athletes career and future.[7]


Wine Library

After graduating from college in 1998, Vaynerchuk assumed day to day control of his father's liquor store, then called Shopper's Discount Liquors.[8] Through a combination of ecommerce, email marketing, and aggressive pricing, Vaynerchuk grew the business from $3 million to $50 million a year by 2005.[8][9]


In 2009, Gary, along with his brother AJ Vaynerchuk, founded VaynerMedia, a social media-focused digital agency.[10] The company focuses on providing social media and strategy services to Fortune 500 companies such as General Electric, Anheuser-Busch, Mondelez, and PepsiCo.[10][11] In 2015, VaynerMedia was named one of AdAge's A-List agencies.[11]


With an investment background that includes exits in both Tumblr and Buddy Media, Vaynerchuk started a $25 Million investment fund with RSE Ventures' Matt Higgins, named VaynerRSE. The fund focuses on consumer technology and acts as an incubator in addition to traditional angel investing.[2]

The #AskGaryVee Show

The #AskGaryVee Show is a YouTube series that Vaynerchuk began on July 31, 2014.[2] The show typically consists of a series of fans asking Vaynerchuk questions via social media platforms. The questions usually are related to business, marketing, branding, and social media. Most of the videos are shot inside the Vayner Media office in New York City. The content of the show revolves around the principles laid out in Vaynerchuk's books Crush It;Jab, Jab, Jab, Right Hook; and The Thank You Economy.

Food Loves Tech

In 2016 VaynerMedia funded and launched Food Loves Tech, a New York City based event that showcases emerging technologies in food innovation, food dispensing technology and food production.[13] The inaugural event included guest celebrity chefs Jose Andres and Pasquale Cozzolino, with exhibitors that included the June Intelligent Oven and the BeeHex 3D pizza printer.[14]

DailyVee (vlog)

The DailyVee is a YouTube series was started Dec 4, 2015. It is a vlog of Gary Vaynerchuk's everyday business life. It is usually recorded by his camera man David Rock (aka Drock) or Staphon Lawrence.


Crush It!

In March 2009, Vaynerchuk signed a 10-book deal with HarperStudio for over $1,000,000 and released the first book, Crush It! Why Now is the Time to Cash in on your Passion, in October 2009.[2] In the first weeks of its release Crush It! climbed to #1 on the Amazon Best Seller list for Web Marketing books. It also opened at #2 on the New York Times Hardcover Advice bestseller list and #7 on the Wall Street Journal Bestseller List.[16]Crush It! was featured in ReadWrite, CBS News, and Psychology Today.[2][2][2]

The book encourages people to determine what truly makes them happy and pursue monetizing around it on the internet. It argues that because of recent social and technological trends the cost of producing content has been driven low enough that passion, knowledge, and effort, which the book calls "sweat equity", are now all one needs to build a brand and business.

Crush It! was also among the first books released on the Vook platform.[3]

Vaynerchuk appeared in an episode of the CollegeHumor web series Jake and Amir in 2009, and parodied the nonsensical aspects of Crush It!

The Thank You Economy

In March 2011, Vaynerchuk released his follow-up to Crush It!, in collaboration with HarperStudio, The Thank You Economy. This sophomore release in Vaynerchuk's business book series focuses on the need for companies to adapt in the Internet era, where the empowerment of the common consumer has created a fundamental shift in how businesses are expected to behave.

The Thank You Economy landed Vaynerchuk again at #2 on the New York Times Hardcover Advice & Misc. Bestseller List, behind Suze Orman's "Money Class."[3]

Jab, Jab, Jab, Right-Hook

In November 2013, Vaynerchuk released his 3rd book, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World, under publisher Harper Business, an imprint of Harper Collins. By highlighting campaigns and strategies that both succeeded and failed across all of the major social media platforms, Vaynerchuk's third installment focused on social media marketing strategies and tactics that businesses should be avoiding or employing. Jab, Jab, Jab, Right-Hook debuted at #1 on the Wall Street Journal's business book list, and at #4 on the New York Times Hardcover Advice bestseller list.[3][3]


Vaynerchuk's 4th book, #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness, was released in March 8th 2016. #AskGaryVee collates and expands upon content from Vaynerchuk's YouTube series, "The #AskGaryVee Show."

Wine Library TV

New Media Expo 2008
Left: with iJustine & Leo Laporte  Right: with Ben Parr, Ezarik, et al.

Wine Library TV (WLTV or The Thunder Show) (2006–2011) was a video podcast hosted by Vaynerchuk, featuring wine reviews and advice on wine appreciation. Episodes consisted of wine tastings along with other wine related topics. The show debuted on February 21, 2006 and was produced on a daily basis at the Wine Library store in Springfield, New Jersey. Episodes taped Monday through Thursday usually took place on a desk in Vaynerchuk's office, normally tasting three or four wines, and the Friday episode took place on Vaynerchuk's office couch, tasting usually only one wine and answering questions submitted via his Facebook application Ask Gary. Each show was watched by up to 90,000 viewers.[24] Vaynerchuk appeared on the cover of the December 2008 issue of Mutineer Magazine, launching the "Mutineer Interview" series.[25]

Vaynerchuk gave his impressions and rates wines using the 100-point scale. As an outspoken critic of numerical scores, he acknowledged his hypocrisy in using them.[26][27]

While typically a one-man show, guests were occasionally featured on the program. Celebrity guests included Jancis Robinson,[24]Heidi Barrett, George M. Taber, Kevin Rose, Maynard James Keenan, Michael Steinberger, Ingrid Hoffmann, Timothy Ferriss, Jim Cramer of CNBC's Mad Money, Kermit Lynch, Wayne Gretzky, and Dick Vermeil.[3]

Vaynerchuk also partnered with, where he has released videos about wine, sometimes working with celebrities such as Anna Faris.

In March 2009, Wine Library TV was nominated in the Streamy Awards.

After 1,000 episodes of Wine Library TV, the show was retired in March 2011,[29] replaced by a very similar video podcast called The Daily Grape, with a slightly shorter format of only two wine reviews, and fewer guests.

On August 23, 2011 he announced on Daily Grape that he was retiring from wine video blogging.[4]

Obsessed TV

Vaynerchuk teamed up with Samantha Ettus in 2009 to create and produce , a web talk show. Together they interviewed 75 celebrities and notables, including Mark Bittman, Al Roker, and Jill Stuart.[4] The format of the show was a 30-40 minute in-depth interview with Samantha Ettus followed by wine-focused 3–4 minutes with Vaynerchuk at the end.[4][4] The show ended in December 2009.[4]


Vaynerchuk has been featured in "The New York Times",[4]The Wall Street Journal,[4]GQ, and Time,[4] appeared on Late Night with Conan O'Brien and Ellen.[4] Vaynerchuk has been described as "the first wine guru of the YouTube era",[26][4] "the wine world's new superstar",[40] and by Rob Newsom, a Washington State wine maker, "outside of Robert Parker, probably the most influential wine critic in the United States".[41] In the July 2009 Decanter publication of "The Power List" ranking of the wine industry's individuals of influence, Vaynerchuk placed at number 40, citing that he "represents the power of blogging".[42]

Awards, honors & press

  • 2003: Market Watch magazine Business Award: "Market Watch Leader" (youngest recipient ever)
  • 2006: People's Choice Vloggie in the categories of "Cooking" and "Instructional/Educational"[3]
  • 2007: American Wine Blog Awards, Best Wine Podcast or Videoblog[3]
  • 2007: The Morning News's "Favorite Web Phenomenon, Soon-to-Be Culinary Celebrity, Web Bucket-Spitter"[46]
  • 2008: Bravo A-List Awards, 2008 Nominee for A-List Celebrity
  • 2011: The Wall Street Journal Twitter's Small Business Big Shots [47]
  • 2013: Inc. (magazine) "How to Master the 4 Big Social-Media Platforms" November 2013 cover story [48]
  • 2013: New York Times "Riding the Hashtag in Social Media Marketing"
  • 2013: Esquire (magazine) "Gary Vaynerchuk: What I've Learned" [6]
  • 2015: Crain's New York Business 40 Under 40 [6]