The Honolulu Star-Advertiser is the largest daily newspaper in the U.S. state of Hawaiʻi. Based in Honolulu, it was formed in 2010 from the merger of the The Honolulu Advertiser and the Honolulu Star-Bulletin, following the acquisition of the former by Black Press, which already owned the latter.
On February 25, 2010, Canadian publisher Black Press Ltd., which owned the Honolulu Star-Bulletin, purchased The Honolulu Advertiser, then owned by Gannett Corporation. As part of the deal to acquire the Advertiser, Black Press agreed to place the Star-Bulletin on the selling block. If no buyer came forward by March 29, 2010, Black Press would start making preparations to operate both papers through a transitional management team and then combine the two dailies into one.
On March 30, 2010, three parties came forward with offers to buy the Star-Bulletin, but a month later on April 27, 2010, the bids were rejected because their bids for the Star-Bulletin was below the minimum liquidation price. Black Press canceled the sale and proceeded with transition plans, which came on the same day that they were approved to take over the Advertiser by the United States Department of Justice. On May 3, 2010, a new company set up by Black Press, HA Management, took over the operations of the paper, while Black Press continued overseeing the Star-Bulletin during a 30 to 60 day transition period, after which both papers merged into one daily, The Honolulu Star-Advertiser.
Both the Advertiser and the Star-Bulletin published their final editions as separate publications on June 6, 2010, and Black Press officially launched the Honolulu Star-Advertiser as a broadsheet morning daily on June 7, 2010. Although it acknowledges its history as two different daily newspapers, it tends to favor the Star-Bulletin because of its historical background.
Format and operations
Prior to the merger, the Honolulu Advertiser published in broadsheet format while the Honolulu Star-Bulletin published in tabloid format. The Star-Advertiser uses the Advertiser's broadsheet format, while using a modified Star-Bulletin masthead (with the name "Advertiser" replacing "Bulletin" in the masthead's blackletter font).
The newsroom for the combined paper is out of the former Star-Bulletin offices in Restaurant Row, with the paper printed and distributed from the Advertiser's facilities in Kapolei. Approximately 453 jobs were eliminated in the consolidation, leaving a combined staff of 474.
In 2011, the Star-Advertiser formed a partnership with Hawaii News Now to combine stories, investigative reporting, political news researching, and polling of issues that affects Hawaiians.
The Star-Advertiser in "Hawaii Five-O"
The television series Hawaii Five-O, which ran from 1968 to 1980, featured a newspaper called the Star-Advertiser in several episodes, alongside the Advertiser and Star-Bulletin, both of which were regularly used as props. It is unclear whether the show's producers intended for their Star-Advertiser to be a third major Honolulu newspaper or whether it was a shorthand for the single Sunday edition produced by both newspapers under a joint operating agreement at the time.
In the new Hawaii Five-0, the Honolulu Star-Advertiser was featured for a brief moment in Season 1 Episode 9 ("Po'ipu"). The series is also a prominent feature on the newspaper's website, which details the behind-the-scenes information with the cast and crew.
The Star-Advertiser single-copy rates are: daily, $1; Sunday/Thanksgiving Day, $2.25 on Oahu. On the other islands in Hawaii, the rates are: daily, $1.25; Sunday/Thanksgiving Day, $3.25. Prices are higher to rest of the country or world via mail delivery.