KLUC-FM is a legacy commercial radio station located in Las Vegas, Nevada, broadcasting on 98.5 FM. KLUC airs a Top 40 (CHR) music format, which tends to lean heavily pop. Their pop-leaning Top 40 sister KALV-FMPhoenix, Arizona was patterned after KLUC. Owned by CBS Radio, the station's studios are located in the unincorporated Clark County area of Spring Valley, while its transmitter is atop Black Mountain in Henderson.
History of ownership
98.5 KLUC has been a long time Top 40 station in Las Vegas.
The signal was originally owned by Western Cities Broadcasting, and went live in the mid-1970s.
In 1985, Western Cities was acquired by Nationwide.
In 1995, a couple of years before Nationwide was "acquired", ARS bought KLUC, and then CBS Radio who owns them today.
From the mid-1970s to 1983, KLUC was a rock leaning Top 40. In 1977 KLUC experimented with a "Disco Format" in the evenings but it was short lived. This changed in the fall of 1983 when KLUC added more R&B and dance music product. KLUC "leaned dance" through the rest of the 1980s and early 1990s before officially shifting to Rhythmic CHR in 1993 even though KLUC remained the mass appeal station in the Las Vegas market. Through its many years KLUC would play everything from the biggest rhythmic hits to big pop hits. This was especially true during the late 1990s when KLUC heavily played the boy bands that were popular during that era. KLUC has long been recognized as an industry leader having won numerous awards as "Station Of The Year" in the USA from Billboard, Gavin, Radio & Records and S.I.N. KLUC was the first station in the Las Vegas market to achieve over 500,000 weekly listeners and still holds the title year after year as "The Most Listened To Radio Station In Nevada."
Up until 1978 they simulcasted with sister station 1140 AM. They returned to a simulcast in 1987 for several years.
When KFMS changed from top 40 to rhythmic top 40 in 2002 (they are now a Mexican Adult Hits station as KWID), KLUC changed to a more CHR Top-40 format versus a previous Rhythmic format, but continued to report to Mediabase and Nielsen BDS as a Rhythmic reporter although remaining the mass appeal station for Las Vegas. That all changed in April 2014 when both monitored trades moved KLUC to the Top 40/CHR panel as CBS Radio has begun converting their CHR formatted station to a model based on the "AMP" brand. This leaves KSFMSacramento, California as the only CBS Radio outlet in the West Coast that is still a Rhythmic Top 40.