KPLV (93.1 FM, 93.1 The Party) is a Dance-leaning Rhythmic Top 40radio station out of Las Vegas, Nevada, owned by iHeartMedia, Inc.. Its studios are in Las Vegas a mile west of the Strip and its transmitter is on Potosi Mountain southwest of the Las Vegas Valley.

KPLV broadcasts in HD.[2]

History

The station came on the air at 93.1 FM as KUDO in 1980 and aired an Adult Contemporary format. From 1984-1986 they shifted in a Hot AC and were known as "Music 93". KUDO lasted for seven years until 1987 when they switched to new age music KEYV ("The Key").

They played new age music until about 1992. In Feb. 1992, The Key changed its format to adult album alternative or "AAA" - keeping "The Key 93.1" as its moniker. Before KXPT 97.1 signed on in 1993 with "Triple A", KEYV played artists as diverse as The Cowboy Junkies and Michelle Shocked. This eclectic format was on the air for about 10 months, when "Y93" (Young Country) signed on in late 1992 and was one of three country radio stations heard in the Las Vegas area.

"Y93" (Young Country), Country Y93 "The Hit Kicker" lasted from 1992-1997. They had been oldies from 1997-2006, first as "Big Oldies" KBGO and then "Kool 93.1" KQOL in 1999.

But that all changed on August 30, 2006, when KQOL flipped to a dance-friendly rhythmic adult contemporary direction as KPLV-FM ("93.1 The Party"). The station's playlist consists of a mix of current and upbeat rhythmic pop/R&B/dance and classic disco product from the 1970s, 1980s, 1990s and today, tailored for a 25-49 audience (mostly female). The station also aired Whoopi Goldberg's syndicated morning show "Wake Up With Whoopi"[3]

The Midday show was hosted by Program Director Rik McNeil, former program director from KISS FM Las Vegas, Q97 Fresno, and KBOS Fresno.

The Afternoon Show was hosted by Andy Gil, former personality from Wild 102 Las Vegas and KLUC Las Vegas, and former Marketing Director from KXNT Las Vegas.

The KOOL Oldies format was featured on KPLV's HD-2, channel, where The Greatest Hits of the 60s and 70s ran commercial free, 24 hours a day. But as of 2008, it was replaced with Pride Radio. On August 29, 2015, KPLV-HD2 was changed to a Christmas music stunt, which led into the September 4 debut of urban contemporary "Real 103.9" (simulcasted on translator K280DD 103.9 FM).[4]

By 2010, due to low ratings with the station's rhythmic AC format, which moved to rival KOAS (which replaced smooth jazz), KPLV moved from a rhythmic AC format to a more top 40 format going up against KFRH. However, the station continues to lean rhythmic, even with '80s staples still on the station's playlist. This pursued KLUC-FM to return to rhythmic top 40. However, as of September 2010, KPLV was placed on Mediabase's Rhythmic panel due to its Rhythmic direction, although still generally a top 40 with a rhythmic lean while rival KFRH is more mainstream. In April 2011, KPLV was moved to Mediabase's contemporary hit radio panel.

My 93.1, All The Hits

On July 1, 2012 KPLV rebranded as "My 93.1", this time emphasizing a Mainstream Top 40/CHR approach. It also followed the same presentation as their sister Top 40/CHRs in the iHeart Media roster, including adding Ryan Seacrest's "On Air" program, but this changeover was somewhat less successful ratings-wise, constantly trailing the other Top 40s during this tenure.[5]

93.1 The Party returns

On April 12, 2015, KPLV temporarily rebranded as "#WhatIs931?" and used it as teasers. On April 17, 2015, at 9:31 a.m., after playing "Latch" by Disclosure, KPLV relaunched as "93.1 The Party", like sister station KPTT in Denver, featuring a Rhythmic/Dance Top 40 direction with an emphasis on energetic party hits and local content that reflects the Las Vegas "Party" lifestyle. The first song played was "G.D.F.R." by Flo Rida. This puts the station is a unique position as it centers itself between Dance-centric KYLI, Rhythmic-centric KVEG, and Top 40/CHR-centric KLUC, KFRH, and KVGQ.[6][7]

(KPLV's logo under previous "My 93.1" branding)