KUPD (97.9 FM, "98 KUPD") is a radio station broadcasting an Active rock format. Licensed to Tempe, Arizona, USA, the station serves the Phoenix, Arizona, area. The station is currently owned by Hubbard Radio, a division of Hubbard Broadcasting, Inc. of St. Paul, Minnesota. Its studios are located on North 52nd Street west of Papago Park and its transmitter is in South Mountain Park.
Prior to its evolution to Active Rock in the 1980s, KUPD's previous formats included Top 40, MOR, Easy listening and Adult Contemporary. In the 1990s it became the sister station to KDKB and KSLX-FM after being purchased by Sandusky Radio, which also owns stations in Seattle, Washington. Along with sponsoring the majority of hard rock concerts in the Phoenix-metro area, the station also holds its own annual concert events "U-fest" and the recent addition "The End of Summer Scorcher," usually around late-September. The station has invited notable hard rock acts to play the show each year. In recent years it has been headlined by acts such as Alice In Chains in 2008, Sevendust in 2009, Three Days Grace in 2010 and Papa Roach in 2011. KUPD has been nominated as the "Major Market Radio Station of the Year" for a RadioContraband Rock Radio Award in 2011 and 2012. KUPD was inducted into the Rock Radio Hall of Fame in 2014.