National Geographic Kids is the child-focused brand of National Geographic Partners. Nat Geo Kids inspires young adventurers to explore the world through award-winning magazines, books, apps, games, toys, videos, events, and a website, and is the only kids brand with a world-class scientific organization at its core. National Geographic Kids magazine (10 issues per year) and Little Kids magazine (six issues per year) are photo-driven publications and are available on newsstands or by subscription in print and on tablets. The award-winning website excites kids about the planet through games, videos, contests, photos, quizzes and blogs about cultures, animals and destinations. National Geographic Kids Books is the leading nonfiction publisher with as many as 125 nonfiction titles each year, including the New York Times best-selling Kids Almanac. National Geographic Kids games and apps engage kids to learn through play, the online virtual animal world of Animal Jam and the Weird But True app being a few examples.
National Geographic Kids Magazine
National Geographic Kids is a children’s magazine published by National Geographic Partners. The magazine is headquartered in Washington DC. The publication, which launched in 1975 as National Geographic World, adopted its current name in 2001. Designed for kids ages 6 to 14, Nat Geo Kids features stories about animals, science, technology, archaeology, geography, and pop culture, plus jokes, games,and activities in every issue. It’s also the only children’s magazine with a scientific organization at its core. National Geographic Kids puts out ten issues a year, and has 1.2 million subscribers and 4 million readers in the United States and Canada. The magazine has won several awards, including Folio Eddie and Parent’s Choice awards.
Popular departments in the magazine include:
- Weird But True
- Amazing Animals
- Cool Inventions
- Bet You Didn’t Know
- Guinness World Records
- Destination Space
- Wild Vacation
- All About Money!
There are currently 17 international editions of National Geographic Kids magazine published in these countries and regions: Australia/New Zealand, Azerbaijan, Bulgaria, China, Egypt, Germany, Indonesia, Israel, Italy, Latin America, Lithuania, Netherlands, Slovenia, South Africa (English & Afrikaans editions), Spain, Turkey and United Kingdom.
National Geographic Little Kids
National Geographic Little Kids is a children’s preschool magazine published by National Geographic Partners, designed for ages 3 to 6. Launched in 2007, Nat Geo Little Kids features stories about animals, nature, space, dinosaurs, as well as fun, interactive, developmentally appropriate games that engage children as they practice skills from counting and matching to colors and early reading. National Geographic Little Kids puts out six issues a year, and has a circulation of 370,000. The magazine has won the Parents’ Choice Gold Award every year it's been published.
National Geographic Kids Books
National Geographic Kids Books is the leading children’s nonfiction publisher and the only publisher with the world’s leading scientific, education, and research organization at its core. By giving kids access to National Geographic scientists, explorers, photographers, and experts, these books immerse kids in authentic experiences that ignite their curiosity about their world. The children’s books also reflect the organization’s larger purpose: to inspire kids to learn about the planet and empower them to make it a better place.
Nat Geo Kids has a long history of producing high-quality books for the classroom, library, and consumer marketplace. Genres include illustrated reference, atlases, photography, narratives, guidebooks, biographies, and early childhood reading. Subjects include history, science, nature, conservation, healthy living, exploration, and travel. PreK–12 books align with and support the Common Core State Standards, Next Generation Science Standards, and STEM.
National Geographic Kids Books publishes more than 100 titles per year and has more than 600 titles currently in print worldwide, including many award-winners, the best-selling National Geographic Kids Almanac, a leveled readers series, the popular Weird But True series, and more. National Geographic Kids books are published in 32 languages around the world. Colorful graphics, beautiful photography, and rich content are hallmarks of Nat Geo Kids products.
National Geographic Kids TV
National Geographic Kids video content ranges from reality shows starring tweens and teens to fun, animated series and animal documentaries and shorts. These smart, funny, and engaging non-fiction videos inspire curiosity, promote learning about how the world works and teach kids how to responsibly engage with the world around them.
Short form video series include:
- 50 Birds, 50 States
- Amazing Animals
- Awesome Animals
- Mission Animal Rescue
- Moment of
- Real or Fake?
- You Wanna Be a What?!
National Geographic Kids videos can be found on the National Geographic Kids website, YouTube, Roku, NabiTab, MishMosh, ToonsTV, and Animal Jam.
A television bloc under the name "Nat Geo Kids" is also licenced to broadcast exclusive children-focused National Geographic programs dubbed to arabic on Majid TV in the MENA region.
Natgeokids.com and My Shot
In 2014 Nat Geo Kids relaunched their website, , aligning it with their brand and making it mobile friendly. The website won a People’s Choice Webby award in 2015.
is a COPPA compliant online moderated photo community launched in 2011 where kids can upload their favorite photos, get photo tips, rate photos, and comment on other members' pictures. It's a place to share a love of photography and inspire other kids to care about the planet. Kids must have parental permission in order to participate. My Shot is National Geographic’s companion to the adult photo community .
In July 2015, Nat Geo Kids launched a program with Vice President Joe Biden and Dr. Jill Biden to highlight young photographers. Every month, 10 My Shot photos are chosen to be featured on a digital frame in the Biden’s living room.
National Geographic Kids Toys and Games
National Geographic toys and games feature exciting and educational experiences for children. Kids engage in science, conservation, wildlife, critical species and geography in fun and exciting ways. National Geographic Animal Jam a massively multiplayer online virtual world launched in 2010 by WildWorks in partnership with the National Geographic Society. The game, which has experienced 500% year-over-year growth, has more than 30 million registered players, and it is one of the fastest-growing online kids properties worldwide. National Geographic also partnered with Mattel to launch "experience packs" users can purchase with the revamped, virtual reality-based View-Master.
Ancient Civilizations come to life through 4D Citiscape's award winning augmented reality puzzles. Animals, marine life, dinosaurs and spacecraft are built in illuminating color with Laser Pegs light up construction sets. Discover with Dr. Cool has partnered with National Geographic on a new line of science kits, complete with genuine fossils, geodes and volcano specimens.
National Geographic Bee
The National Geographic Bee is an entertaining and challenging competition that empowers students in grades 4-8 to learn about the world and how it works. The Nat Geo Bee engages students in diverse ways, challenging them to memorize geographic knowledge, synthesize it, and apply it accurately, compellingly, and creatively. With opportunities to compete at three levels—school, state, and national—this event-based program invites students, teachers, and audience members to experience the National Geographic brand and celebrate student achievement. Now in its 27th year, the Nat Geo Bee is in the midst of a transformation designed to expand its reach and enhance its offerings. The contest content includes broader, kid-friendly topic areas, and students are being challenged to move beyond rote memorization and apply their knowledge accurately, compellingly, and creatively.
Giant Traveling Maps
are entertaining and educationally powerful tools for introducing geography and map reading skills to students, grades K-8 and beyond. These giant maps are available upon request and travel to schools, festivals, and communities around the U.S.
National Geographic’s Giant Traveling Maps tour the country’s schools, bringing hands- and feet-on geography education to hundreds of thousands students each year. Designed to promote geographic literacy by igniting interest in geography, the maps and accompanying activities incorporate physical movement and games to teach students place names, physical geography, and cultural geography as well as map reading skills.
These floor maps of Africa, Asia, Europe, North America, South America, and the Pacific Ocean are available for rent, each accompanied by a complete teacher guide, activities, game props, and educational resources.
National Geographic Live Student Matinees
offer students entertaining and visually spectacular presentations by leading explorers, scientists, filmmakers, and photographers. National Geographic believes in the power of science, exploration, and storytelling to change the world. Its goal is to teach kids about the world and how it works, empowering them to succeed and make it a better place. National Geographic explorers, photographers, filmmakers, and scientists embody the importance of living curious, responsible, and empowered lives. National Geographic is proud to present these inspiring role models through student matinees.
These live speaking events are available for students to attend in the greater Calgary, Canada; Los Angeles, California; Mesa, Arizona; New York, New York; Seattle, Washington; Washington, D.C. areas, and other locations around the country.
National Geographic for Educators
National Geographic strives to inspire and prepare educators to build the next generation of explorers through instructional materials, professional development, and community opportunities.
- : With over one million visitors each month, the award-winning NatGeoEd.org is recognized as one of the most innovative sources for free educational and reference content. The site offers standards-based resources for K-12 educators including lesson plans, activities, mapping tools, interactive games, and more.
- : National Geographic offers free online professional development courses and teaching strategies to prepare educators for the challenges they face.
- : Educators access National Geographic experts, connect with a passionate and active professional community, and learn from one another through online engagement and their state-based Alliance Network.
- : The Grosvenor Teacher Fellow program honors top educators with the chance to experience trips of a lifetime to locations such as the Arctic, Antarctica, and more.
- : National Geographic Learning is a leading provider of K-12 and English-language teaching materials for classroom use.
- : This collection brings together a complete archive of National Geographic magazine—every page of every issue—along with a cross-searchable collection of National Geographic books, maps, images and videos.