Simon Sinek


Simon O. Sinek (born October 9, 1973) is an author, speaker, and consultant who writes on leadership and management. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. He is known for popularizing the concepts of "the golden circle" and to "Start With Why",[2][3][4] described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'.[5] Sinek's first TEDx Talk on "How Great Leaders Inspire Action" is the 3rd most viewed video on TED.com.[6][7] His 2009 book on the same subject, Start With Why: How Great Leaders Inspire Everyone to Take Action (2009) delves into what he says is a naturally occurring pattern, grounded in the biology of human decision-making, that explains why we are inspired by some people, leaders, messages and organizations over others. He has commented for The New York Times, Wall Street Journal, The Washington Post, Houston Chronicle, FastCompany, CMO Magazine, NPR, and BusinessWeek, and was a regular contributor to The Huffington Post, BrandWeek, IncBizNet.[2]



Early life and education

Sinek was born in Wimbledon, England; at a young age he moved to Johannesburg, South Africa, then to London, then to Hong Kong, before settling in New Jersey. He attended Northern Valley Regional High School at Demarest, graduating in the class of 1991.[8] He earned a BA degree in cultural anthropology from Brandeis University; he attended City University in London with the intention of becoming a barrister, but left law school to go into advertising.

Sinek's mother, Susan, is Jewish and of Hungarian Jewish descent.[9]


He moved to New York and joined Euro/RSCG, an ad agency, where he worked on the MCI account. He then joined Ogilvy & Mather, and was later recruited back to Euro/RSCG, where he worked on accounts for Oppenheimer Funds, MCI, NASDAQ and DISH Network. In 2002, he started his own company, Sinek Partners.[3]

He has appeared on MSNBC[10] and Marketplace.[11]

As of January 2015, his talk How Great Leaders Inspire Action was number three on the list of the twenty most popular TED talks of all time.[6] The talk was filmed at TEDxPuget Sound in September 2009.[5]

In October 2009, he released his book “Start with Why: How Great Leaders Inspire Everyone to Take Action”, and in December 2011, the book topped the list of best sellers for corporate America according to 800-CEO-READ.[12]

He gave two more TED Talks: First why and then trust at TEDxMaastricht in 2011[13] and Why good leaders make you feel safe at TED2014.[14]

Community and civic affairs

Active in the not-for-profit world, Sinek works with Count Me In, an organization committed to helping one million women-owned businesses reach a million dollars in revenues by 2012,[15] and he serves on the Board of Directors for Danspace Project, an organization that fends for advancing art and dance.

He lives in New York and once taught a graduate-level class in strategic communication at Columbia University.[2]


  • Sinek, Simon (2009). Start With Why: How Great Leaders Inspire Everyone to Take Action. ISBN 978-1591846444. 
  • Sinek, Simon (2014). Leaders Eat Last: Why Some Teams Pull Together and Others Don’t. ISBN 978-1591845324.
  • Sinek, Simon (2016). Together Is Better: A Little Book of Inspiration. ISBN 978-1591847854.[39]
This is a discussion about the above article. Concerns about the topic, its accuracy, inclusion of information etc. should be discussed here. Off-topic discussion not pertaining to the topic of the page will be removed.