WBCF-LD is a low-powered television station that is licensed to and serving Florence, Alabama. Owned by Benny Carle Broadasting, the station mainly serves the western portion of the Huntsville/Decatur media market, including the Muscle Shoals area. The station is an affiliate of Launch TV that broadcasts a digital signal on UHF channel 39 (displayed as virtual channel 3 via PSIP). [2]

The station is broadcast in 480i 4:3 standard definition.