Adaptly is an online service / platform for social media buying.[7] The company uses application programming interfaces (APIs) for various social media services, (such as Facebook, Twitter and others), in order to send messages to multiple services at one time.[8] The company also provides social analytics services to measure cross social media service campaigns. Paid, earned and owned media are claimed to be trackable with over 160 criteria considered.[9]


  • October: 2010: $700K Seed funding[10]
  • April: 2011 - $2M Funding Round.
  • May: 2012 - $10.5M Series B Funding Round
  • April: 2013 - Facebook adds Adaptly to Preferred Marketing Developer (PMD) program.[11]
  • October: 2013 - Launch of Media Platform for PR firms[12]


  • Adaptly go - Social buying platform.
  • circuit - ad optimization and workflow tools.
  • momentum - insights analysis tools.
  • evergreen - tools to optimize message "freshness"[13][7]