AmazonFresh is a subsidiary of the American e-commerce company in Seattle, Washington.

History and business model

AmazonFresh has rolled out its services gradually, targeting specific parts of various metropolitan areas and partnering with local speciality stores for delivery of local items. (The website allows users to check availability by ZIP code.)

In October 2015, Amazon followed through on its plan to require a special $299/year membership to use the AmazonFresh grocery delivery service in Seattle and other cities. The new requirement follows through on a plan that the company announced in December 2014.[10]

At launch, London Amazon Fresh customers paid £6.99 per month on top of an Amazon Prime membership, plus delivery fees on any orders under £40.[8]

Product lines

AmazonFresh offers grocery items for sale, as well as a subset of items from the main storefront. Items ordered through AmazonFresh are available for home delivery on the same day or the next day, depending on the time of the order and the availability of trucks. Examples of grocery items for sale are pre-cooked turkeys, pumpkin pie, and wine.[11]