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With the journey being their destination, two longtime friends have embarked on the most inspiring moment in their careers by launching their own beach lifestyle brand that, in their words, "channels a rock muse on a beach holiday.” Amuse Society is the creative vision of industry leaders Mandy Fry and Summer Rapp who are bringing to life a new young contemporary brand. Described as a beautiful contradiction of beach and street along with bohemian and rock and roll, their free-spirited confidence and entrepreneurial spirit is what ultimately inspired them to unveil their first brand together, which launched online and in stores November 2014. BEACH VIDA BLING! [+]