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Beauty and lifestyle vlogger and blogger known for her self-titled blog and YouTube channel where she promotes living a beautiful and healthy life. She worked in New York City for a number of beauty and fashion companies before starting her YouTube channel in 2011. She is incredibly popular on YouTube with over 490,000 subscribers, and she is also very popular on Instagram, raking in over 150,000 followers. She was born in Gothenburg, Sweden to a family of eight children. She has lived in many places since then including Switzerland, London, New York City, and Dubai. She is a popular Swedish-born vlogger like PewDiePie. [+]