Appboy Inc. develops Intelligent CRM and mobile marketing automation software for companies around the world, supporting stronger relationships between brands and their customers through mobile and other emerging channels. Appboy’s platform includes multi-channel messaging (including in-app messages, push notifications, email and News Feed Cards) capabilities, multivariate testing of messages and campaign analytics, among other features.

Appboy was founded in 2011 by Jon Hyman, Bill Magnuson and Mark Ghermezian. The company received $7.6 million in Series A funding in November 2013 (from Icon Ventures, Michael Lazerow, Blumberg Capital, Accelerator Ventures, Bullpen Capital and Triple Five Group) and $15 million in Series B funding in October 2014 (from InterWest Partners, Icon Ventures, Blumberg Capital, Triple Five Group and IDG Ventures).[7][8] The company is headquartered in New York, New York, and maintains a satellite office in San Francisco, California.