Appboy Inc. is a mobile marketing company based in New York City, with additional offices in San Francisco and London. It develops customer relationship management and mobile marketing automation software that businesses use to manage their mobile applications. Appboy additionally functions as a social network for the developers and users of mobile apps, and enables people to search, provide ideas and provide ratings for them. The company has around 120 employees.

According to Fortune, Appboy manages mobile applications for Domino's Pizza, Tinder, SoundCloud and Urban Outfitters. Appboy stated to Fortune magazine in June 2016 that its software processes approximately 2 billion messages per month between 420 million users.


Appboy was founded in 2011 by Mark Ghermezian of the Ghermezian family who raised $3 million from family and additional investors in order to start the company. That same year, Bill Magnuson and Jon Hyman joined the company as co-founders.

The company received $7.6 million in Series A funding in November 2013 (from Icon Ventures, Michael Lazerow, Blumberg Capital, Accelerator Ventures, Bullpen Capital and Triple Five Group) and $15 million in Series B funding in October 2014 (from InterWest Partners, Icon Ventures, Blumberg Capital, Triple Five Group and IDG Ventures). In May 2016, Appboy closed a $20 million Series C funding round managed by Battery Ventures, bringing the company's total funding to $42.5 million.