Helen Ruth Van Winkle (born July 18, 1928 in Hazard, Kentucky), better known as Baddiewinkle or Baddie Winkle, is an American internet personality. She is characterised by wearing eccentric clothes, promoting the legalization of medical marijuana, and her innuendo. She has millions of followers and views on social media, where she posts photos and videos of herself, often with suggestive clothing with peculiar prints, or little clothing.
She has gathered a cult following after initially getting help from her great granddaughter, Kennedy Lewis, to upload an image to Twitter, while wearing her great-granddaughter's clothes. She was subsequently followed by Rihanna, and now has a worldwide following. In 2015 she reached one million followers on Instagram.
In 2016, she was in a national commercial for Smirnoff ICE Electric Flavors as part of their "Keep It Moving" campaign.