Helen Ruth Elam Van Winkle (born July 18, 1928 in Hazard, Kentucky), better known as Baddiewinkle or Baddie Winkle, is an American internet personality. She became an Internet sensation at the age of eighty-five. Her social media tag line—"Stealing Your Man Since 1928"—has become a popular saying for teens and young adults. She is characterised by wearing eccentric clothes, promoting the legalisation of medical marijuana, and her innuendo. She has millions of followers and views on social media, where she posts photos and videos of herself, often with suggestive clothing with peculiar prints, or little clothing.
She has gathered a following after initially getting help from her great granddaughter, Kennedy Lewis, to upload an image to Twitter, while wearing her great-granddaughter's clothes. She was subsequently followed by Rihanna, and now has a worldwide following. In 2015 she reached one million followers on Instagram. She currently lives in Knoxville, Tennessee, and has appeared on The Today Show, Australia.
In 2015, Grit Creative Group used her as the face of their website launch campaign, where she dressed as Kurt Cobain, Kate Moss and others. Baddie helped kick off season two of Nicole Richie's Candidly Nicole on VH1. She additionally appeared on the Red Carpet at the Netflix Promotion for Orange Is the New Black. She attended the 2015 MTV Video Music Awards as a guest of Miley Cyrus and MTV.
In 2016, she was in a national commercial for Smirnoff ICE Electric Flavors as part of their "Keep It Moving" campaign. Baddiewinkle reached two million followers on Instagram. She continues to entertain with her pictures, videos, and collaborations with well-known brands and celebrities.
Baddiewinkle has eight grandchildren who range in age from seventeen to 48 and three great-grandchildren.