Helen Ruth Van Winkle (born July 18, 1928 in Hazard, Kentucky), better known as Baddiewinkle or Baddie Winkle, is an American internet personality.[2] She is characterised by wearing eccentric clothes, promoting the legalization of medical marijuana, and her innuendo.[3] She has millions of followers and views on social media, where she posts photos and videos of herself, often with suggestive clothing with peculiar prints, or little clothing.[4][5][6][7]

She has gathered a cult following after initially getting help from her great granddaughter, Kennedy Lewis, to upload an image to Twitter, while wearing her great-granddaughter's clothes.[8][9] She was subsequently followed by Rihanna, and now has a worldwide following.[10][11][12][13][14] In 2015 she reached one million followers on Instagram.

She currently lives in Knoxville, Tennessee, and has appeared on The Today Show.[15][16]

In 2015, Grit Creative Group used her as the face of their website launch campaign, where she dressed as Kurt Cobain, Kate Moss and others.[17][18]

In 2016, she was in a national commercial for Smirnoff ICE Electric Flavors as part of their "Keep It Moving" campaign.[19]