For the economic feature, see bank rate.

Bankrate, Inc. is a consumer financial services company based in New York City, New York, in the United States., perhaps its best known brand, is a personal finance website.


Bankrate was founded in 1976 as a print publisher of the "Bank Rate Monitor."[3] In 1996, the company began moving its business online.[3] Today, Bankrate, Inc.'s online network includes as well as,,,,,,,,, and Quizzle. The online network received over 150 million visits in 2010.[3] In January 2011, Bankrate completed the acquisition of Trouve Media. In December 2011, Bankrate completed the acquisition of substantially all of the assets of InsWeb Corporation for $65 million in cash.[5] And in March 2012, Bankrate acquired[6]

After spending 10 years as a public company traded on the NASDAQ, Bankrate was acquired in 2009 by Apax Partners in a transaction valued at approximately $571 million.[7]

In June 2011, Bankrate raised a total of $300 million in gross proceeds with a successful Initial Public Offering on the New York Stock Exchange.[8] In December 2011, Bankrate priced a secondary offering of 12.5 million shares at $17.50 per share.[9] Kenneth S. Esterow was appointed Bankrate's President and Chief Executive Officer in January 2014, having previously served as Senior Vice President – Chief Operating Officer from September 2013 to December 2013.[10]


Bankrate is a leading publisher, aggregator, and distributor of personal finance content on the Internet. Bankrate provides consumers with proprietary, fully researched, comprehensive, independent and objective personal finance editorial content across multiple vertical categories including mortgages, deposits, insurance, credit cards, personal loans, and other categories, such as retirement, automobile loans, and taxes. The Bankrate network includes,, and, the company's flagship websites, and other owned and operated personal finance websites, including,,,, and Bankrate aggregates rate information from over 4,800 institutions on more than 300 financial products. With coverage of over 600 local markets, Bankrate generates rate tables in all 50 U.S. states. Bankrate develops and provides web services to over 100 co-branded websites with online partners, including some of the most trusted and frequently visited personal finance sites on the Internet such as Yahoo!, CNBC, and Bloomberg. In addition, Bankrate licenses editorial content to over 500 newspapers on a daily basis including The Wall Street Journal, USA Today, The New York Times, The Los Angeles Times, and The Boston Globe.

One of Bankrate's reports in 2014 determined the costs of car ownership in each state, taking into account the costs of gas and insurance, among other factors. The data suggested that Wyoming is the most expensive state in the nation to own a car.[2]


The National Association of Real Estate Editors in 2014 named Bankrate's Mortgage blog the winner of its Best Blog and Best Column awards. In October 2012, Advertising Age ranked Bankrate as the fifth fastest-growing media company.[2] Bankrate's "Financial Regulation, One Year Later" package earned a 2012 "Best in Business" award from the Society of American Business Editors and Writers (SABEW).[2] Bankrate won two SABEW Awards in 2011: Holden Lewis' mortgage blog and Bankrate's explanatory series on financial reform were honored.[2] Bankrate writers have won awards from the Society of Professional Journalists several times, most recently in 2007 for their coverage of the Federal Reserve Open Market Committee's rate cut.[2] In 2008, Forbes named Bankrate #41 in its list of America's 200 Best Small Companies.[2] Forbes previously had honored the website in its "Best of the Web" series five times between 1999 and 2004.[2]