Beatport is an electronic music-oriented online music store. The company is based in Denver, Colorado with offices in Los Angeles, California, San Francisco, Amsterdam, The Netherlands and Berlin, Germany. Beatport is oriented primarily towards DJs, selling full songs as well as resources that can be used for remixes.
Established in 2004, the service was acquired in 2013 by Robert F. X. Sillerman's company SFX Entertainment for a reported price of slightly over $50 million. In 2014, as part of an effort to widen its audience, Beatport expanded into original content oriented towards fans of electronic dance music, covering EDM news and culture, and offering on-demand music streaming from its catalogue and live streaming events.
SFX Entertainment filed for chapter 11 bankruptcy on February 1, 2016, and Beatport was subsequently put up for sale, with an auction scheduled for May. Notwithstanding the auction has after been suspended, and Beatport shut down its original content operations on May 10, 2016 to focus on its core music sales business.
The first version of Beatport's web store, Beatport 1.0, was released on January 7, 2004 and consisted of 79 electronic music record labels in its catalog. Half a year later, Beatport was beginning to become recognised after a few collaborations with well-known DJs and partnerships with the technology company Native Instruments. In January 2005, a revised Beatport 2.0 was released, with a catalogue of over 100,000 tracks supplied by 2,700 signed labels. Beatport was additionally made accessible through a scaled-down GUI embedded within DJ software: Traktor DJ Studio by Native Instruments. On August 7, 2006 Beatport released Beatport 3.0 Fully Loaded, the third version of its original store, which featured improvements to navigation, customised content subscription via My Beatport, and new payment options.
2007–2008: Beatport Player
In February 2007, Beatport launched the Beatport Player, a viral marketing web widget to play back relevant content by Artist, Label, Genre, and Chart. Built using Adobe Flash and HTML, the player gives users the ability to create custom, dynamic playlists from song previews of Beatport's catalogue to be embedded into nearly any HTML website.
In August 2007, Beatport launched a community-oriented music site, Beatportal, whose stated mission is "...to provide music lovers with up-to-date information about the world of electronic music". Following up on the idea of the community-oriented site, Beatport introduced the on March 18, 2008. Each year Beatport users can vote for the best electronic music artists in an effort to trace the progress of these artists over the years or determine which has the largest growing fan base. The BMAs are broken down into 19 categories, including Best Artist categories from each genre, Best Remix, and Best Single. The nominees for the BMAs are based solely on unit sales at Beatport.
2009–2012: The New Beatport
The third version of the online store, named "The New Beatport", was released on January 21, 2009. Multiple features were added to the site including embedded artwork in purchased music, a new user-preference system named "My Beatport", keyboard shortcuts and sitewide multilingual support. As a newer version of the store, it integrated the use of a Adobe Flex 3 web application provided by RealEyes Media. On July 14, 2011, Beatport launched their HTML5 website with new features, designs and a new platform.
The annual revenue of Beatport for 2012 was reportedly around $15–18 million, with losses of $2 million.
2013–2015: SFX acquisition
In February 2013, Beatport was acquired by Robert F.X. Sillerman's SFX Entertainment, a conglomerate focusing on EDM properties such as festivals and promoters. Additionally, Beatport announced a partnership with the music recognition service Shazam, which would allow the service to index Beatport's catalogue so its songs can be recognised by Shazam's app. In December 2013, the company laid off 20 employees in the Denver office and six in San Francisco, reportedly leaving the site's technical infrastructure supported by only a skeleton crew.
Under SFX ownership, Beatport began to reposition itself towards the overall electronic dance music culture. In 2014, On January 6, 2014, Clear Channel Media and Entertainment (now known as iHeartMedia) announced that as part of a wider marketing partnership with SFX, it syndicated a Beatport top 20 countdown show to its major-market contemporary hit radio stations beginning later in the year. Clear Channel staff, including John Sykes, believed that the deal (particularly the Beatport countdown show) would help provide a higher level of national exposure to current and up and coming EDM artists (Clear Channel's syndication division Premiere Networks additionally produces the American Top 40).
In December 2014, Beatport revamped and repositioned its services in an effort to appeal more widely to mainstream users—primarily, general fans of electronic music. Beatport CEO Greg Consiglio and exeuctive creative director Clark Warner explained that only 300,000 of the site's 50 million unique users had actually purchased music from the service, and that the majority of users were using the Beatport store's time-limited samples of tracks for music discovery instead. As part of these efforts, Beatport launched a free music streaming service, which allows users to stream full-length songs from Beatport's library, as well as curated playlists and charts. Beatport additionally began to place a larger focus on editorial content (including EDM-related news), as well as live streaming shows and festival coverage via the Beatport Live platform. In March 2015, the site launched a mobile app, featuring the streaming service, and a "Beatport Shows" feature which highlights upcoming events and provides integrated access to ticket purchases. The streaming service is subsidised by Beatport's store, which was re-branded as Beatport Pro (in concert with the service's desktop client software) and remains primarily focused towards professionals.
2016–present: SFX bankruptcy and cutbacks
Beatport incurred US$5.5 million in losses for 2015. In March 2016, as part of SFX's bankruptcy, the company announced that it planned to auction off Beatport and digital firm Fame House to focus more on its live events business. On May 10, 2016, Beatport announced that the auction of the company had been suspended, and that it would instead cut back its operations to focus solely on its music sales business—resulting in the discontinuation of Beatport's streaming, live and original content operations. The company additionally announced layoffs as it underwent restructuring, with as much as 49 employees departing the workforce.
At launch, Beatport offered tracks from 79 electronic music labels to customers worldwide. Over the years, the company has grown and expanded its music catalogue to include more artists and differentiations of the electronic genre such as house, techno, drum & bass, and dubstep.
Sales of sample packs and remix stems, in the "Beatport Sounds" section, grew from an annual revenue of $600,000 in 2010 to $6 million in 2012.
Digital rights management
All tracks on Beatport are provided free of DRM. There are no restrictions on the number of devices to which a purchased song can be transferred nor the number of times any individual song can be burned to CD.
- International Dance Music Awards (IDMA)
- 2006: Best Dance Music Retailer and Best Dance Music Specialty Retailer
- 2007: Best Dance Music Retailer
- 2008: Best Dance Music Specialty Retailer
- 2009: Best Dance Music Website (awarded to Beatportal.com) and Best Specialty Retailer
- 2010: Best Dance Music Website (awarded to Beatportal.com) and Best Dance Music Specialty Retailer
- 2011: Best Dance Music Specialty Retailer
- 2012: Best Dance Music Specialty Retailer
- 2013: Best EDM/Dance Music Retailer
- 2014: Best EDM/Dance Music Retailer