The year was 1981, and Bill Adler, then a young actor, found himself in search of a way to support his family during the Screen Actors Guild strike. He was encouraged by his brother to consider selling belts in Venice Beach—the hub of the burgeoning surf and skateboarding subculture. He took his brother's advice and, with his instinct and drive, launched Billy Belts—a simple belt stand on the boardwalk.
Over the past thirty years, Bill Adler has built his legacy on his artistic vision, determination, and integrity. Today, the Bill Adler brand of belts blends an inspiration of artistry and contemporary trends to always bring fresh ideas to the marketplace. Simply put, Bill Adler has been creating cool belts since 1981.