This blog serves as a forum to foster public discussion on using new media effectively in response to HIV/AIDS, as well as HIV/AIDS research and policies. The intended audiences for the blog include, but are not limited to: -Individuals and organizations using, or wanting to use, new media tools in the response to HIV/AIDS, including minority public health leaders; -Members of the public and Federal staffers who would like to see the Federal government adopt emerging technologies, when appropriate, to improve information delivery and services -Public health professionals, healthcare providers, and consumers looking for Federal HIV policy and research news [1]