Bobby Capri is currently promoting #InstantGratification, but this emcee has years and paid dues behind his journey to stardom. Bobby grew up expressing himself through visual arts and poetry before falling in love with hip-hop. In his formative years, Capri’s family relocated from rural Oregon to Montgomery, Alabama. “We used to be the poor family. In Montgomery, everybody was poor,” he admits today. Living in the lower class and living in the south in the late ‘90s, Bobby Capri watched the No Limit Records tanks on his television and enlisted himself to write rhymes.
In the years that followed, Bobby Capri channeled his energies into music. Also a professional studio engineer and a former producer, the raspy-voiced rapper found a love. No matter the challenging circumstances he was facing at home, Capri injected humor and humility into his everyman themes, accented with skillful wordplay. “I pulled from childhood. My stories are real, and it’s little observations, but I try to put humor on it. I’m not as super deep as a Macklemore or a Kendrick [Lamar], but it’s just slick-ass lines.” Easy to relate to, Bobby Capri built an audience slowly, and he never shied for an opportunity to perform. Having spent his recent years in Virginia, the studio stalwart cliqued with a number of producers in the area. As Charles Perez, CEO of The Academy – HGE, began the process of hand-selecting musical talent for his upstart label, he heard Bobby Capri’s abilities through one such beat-maker. When The Academy was launched, he sought Bobby as a flagship act.
Bobby produced content at a staggering rate. Capri’s catalog highlights since 2009 include The Blur 1 & 2, Ray Bans & Cardigans, The 27 Club and the forthcoming #InstantGratification. While The Blur speaks to his output,RB&C nods to fashion choices, it was The 27 Club that won many new fans. The 27-track CD was inspired by the litany of celebrity deaths that happen at 27. Fleshed-out concepts like this prove that Bobby researches his witticisms and lyrics. “Before I lay my vocals, my lines are fact-checked and Googled,” he notes.
With viral success such as “Rent’s Due” nearing seven-figures on YouTube, Bobby admits that his philosophy is to give music to the fans in building a long-term relationship. “I love givin’ it away. I’ll get money on shows and merchandise. The music speaks for itself, as people respect talent. I think that helped build the buzz that I have. How many times will somebody at a gas station try to sell you a CD for $5. If they can’t sell it, you never hear it, and what good does that do?”
#InstantGratification continues Bobby Capri’s focus on theme. “I’m big on enjoying every moment you get. The future is imaginary; tomorrow doesn’t exist. The whole concept is to do what makes you happy. That doesn’t mean be stupid, it means do what you love.” On stage and in the studio, Bobby Capri’s love shines through his art.