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Book Yvon Chouinard

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He began in business by designing, manufacturing, and distributing rock climbing equipment in the late 1950s. His tinkering led to an improved ice axe that facilitated the French ice climbing technique and is the basis for modern ice axe design. In 1964, he produced his first mail order cataloga one page mimeographed sheetcontaining advice not to expect fast delivery throughout climbing season. Business grew slowly until 1972 when Yvon added rugby shirts to his catalogue and his clothing business took off. [+]
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