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If chefs now think launching a food truck is a good idea, they may have Brooks to thank. Four years ago, the 34-year-old launched his Midtown Lunch website in Manhattan with the belief that a tasty, $10-or-less lunch is every office worker's inalienable right. Now he has thousands of followers with whom he shares his discoveries of schnitzel trucks and the like, and he has expanded to L.A. and Philadelphia. [+]