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Zack Lynch is the author of The Neuro Revolution: How Brain Science Is Changing Our World. He is the founder of the Neurotechnology Industry Organization, a global trade association representing companies involved in neuroscience, brain research institutes and patient advocacy groups. He is also the co-founder of NeuroInsights, a market research firm that advises global organizations on the impact of neurotechnology on business, government and society. Mr. Lynch serves on the advisory boards of the McGovern Institute for Brain Research at MIT, Center for Neuroeconomic Studies at Claremont Graduate University, the Institute for Global Futures and the wiki software company, Socialtext. [+]