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It’s so cool to see how far Zox Straps has come even in the past 8 months, and how people try to explain what they are. Some call them elastic wristbands, others call them stretchy bands, stretchy bracelets, etc. This reminded me of how Brandon and I first explained them to people when we were sitting at this restaurant here in AZ. A girl came up and asked what the story was with my wristband. I told her about how they were collectible (even though all we had at that point was F&F), and how it was more than just a bracelet, it was a movement. Don’t get me wrong, there was no slick talking here; I stumbled through almost the entire explanation, using the words ‘like’ and ‘you know’ at least 20 times. [+]