Brighter is a Santa Monica-based internet and healthcare company that connects dentists, patients, and dental insurers. The company licenses a "consumer-driven dental benefits experience" to insurance carriers to help them administer dental plans more efficiently and offer patient-friendly services such as online and mobile provider directories, patient reviews, and online appointment scheduling.[7] Brighter's founder and CEO is internet entrepreneur Jake Winebaum.

Brighter has been profiled in several national publications, including Good Morning America,[8] ABC World News with Diane Sawyer,[9] The Los Angeles Times,[10] Bloomberg BusinessWeek,[11] Reuters,[12] and TechCrunch.[13]

Brighter PRO

In 2014, the company launched Brighter PRO, a dental benefit plan for self-funding companies.[15] Companies use self-insured preferred-provider (PPO) dental plans, with access to an online platform to search for local providers, compare, and select a dentist.[17]


In December 2015, Cigna announced that it had reached an agreement to license Brighter's platform to power the myCigna site and mobile app. The licensing agreement includes profiles of in-network providers, estimated copays, and online appointment scheduling.[7]


Brighter has secured about $49 million in investments to date. The company closed its Series D round in April 2016, led by General Catalyst and joined by new investor DAG Ventures and investors from previous rounds, including Mayfield Fund, Benchmark, and Tenaya Capital.[7]