Brit + Co is a San Francisco-based company known for its DIY online media and e-commerce platform aimed at women and girls.[2] Founded in 2011, Brit + Co currently reaches more than 10 million people monthly through its website, Brit.co, mobile apps and social channels.[3] The Brit + Co platform combines e-commerce and education[4] and seeks to connect its users "with makers, designers, chefs, and inventors" to build "a community of creativity."[3]

Brit + Co was founded in late 2011 by Brit Morin, who has been described as Silicon Valley's "geek-chic answer to Martha Stewart.”[5] Morin is currently the CEO of the privately held company, which has more than 50 full-time employees.[2]

Features

In late 2012, Brit + Co launched Brit Kits, which started as a subscription-based service that every month delivered curated DIY project kits.[6] An Additional feature, Brit Picks, highlights posts from dozens of food, craft and style sites.[7] The company additionally developed Brit + Co apps for iOS, Android, and Windows Phone[8] and launched a wedding planning website and Facebook app, Weduary.[9]

Brit + Co launched Re:Make in 2013, the company’s annual event focused on how technology is reinventing what it means to make and create.[10][11] Held in San Francisco, Re:Make is a two-day event for makers, designers, technologists, chefs and inventors from around the U.S.[10] The event begins with an invite-only conference and concludes with a maker festival open to the public.[10] During the festival, more than 100 makers demonstrate their products, and hands-on DIY workshops are available to all attendees.[10]

Launched in 2014, the Brit + Co Shop is a company-curated online marketplace that sells online classes and DIY project kits.[3]

Partners

Brit + Co has partnered with dozens of businesses including Target,[12] Method,[3] Pinterest,[13] Intel,[13] GE,[14] Lay's,[15] L'Oreal,[3] American Express,[16] UNIQLO,[17] Hallmark,[18] and 3M.[3]

Funding

Brit + Co is a venture capitalist-backed site. The company raised $1.25 million in seed funding in April 2012 from investors that included Yahoo! CEO Marissa Mayer, Tina Sharkey (former chairman of BabyCenter and co-founder of iVillage), Index Ventures, Founders Fund, General Catalyst Partners, DMGT, Cowboy Ventures, as well as several private angel investors.[7][19][9]

In 2013, Brit + Co raised $6.3 million in a Series A funding led by Oak Investment Partners. Also participating in the round were Index Ventures, Lerer Ventures, Cowboy Ventures, Yahoo! CEO Marissa Mayer, entrepreneur Karl Jacob, and “longtime Facebooker” Katie Zacarian.[20]