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For the Callaway Lady XR Hybrid, Callaway changed their whole approach to make a hybrid that's easier to hit and much longer. From the ground up, they developed a completely new Forged Hyper Speed Face Cup that increases ball speed for much greater distance and forgiveness. The ideas kept coming, so Callaway put in more moment of inertia (MOI) and lowered the center of gravity (CG) even more by redesigning the head shape and improving the Internal Standing Wave. It's amazing what you can do when you change everything. [+]