Cerruti designs, manufactures, distributes, and retails luxury ready-to-wear, jeans, fragrances, sportswear, leather goods, watches, and accessories. The brand markets these products under two different labels Cerruti 1881 and 18CRR81 Cerruti
The company was the property of the American firm MatlinPatterson Global Advisors from August 2006 until 2010. Since December 2010 the company is the property of Chinese Trinity Ltd (Li & Fung Group).
In 1881, the grandfather of Nino Cerruti founded the textile mill Lanificio Fratelli Cerruti. Located in Biella (Piemonte, Italy) the water in the region is put to use to wash and treat the wool, which is imported principally from Australia and South Africa, so as to develop flannel, tweeds, cashmere, and butter muslin.
To this day, Cerruti fabrics are produced in the same workshops.
The Cerruti label was launched in 1967 with a menswear collection. In 1976, the line 'Cerruti Woman' was created. Before creating his own brand in 1974, Giorgio Armani had worked in Paris under Cerruti.
In 1978, the house launched the fragrance with Nino Cerruti pour Homme, followed by Cerruti 1881 pour Homme in 1990, Cerruti Image in 1998 and l'Essence de Cerruti in 2008.
In the 1980s, Cerruti began producing clothes for films, including Bonnie and Clyde, Pretty Woman, Basic Instinct, and American Psycho. The brand designed clothes for actors such as Michael Douglas, Jack Nicholson, Tom Hanks, Bruce Willis, Sharon Stone, Robert Redford, Harrison Ford, Al Pacino and Jean Paul Belmondo. Nino Cerruti had cameo appearances in the following Hollywood movies: Holy Man (1998), Catwalk (1996) and Cannes Man (1996).
In 1994, Cerruti was the official designer of the famous Scuderia Ferrari.
In October 2000, Nino Cerruti sold his brand to Italian investors and get back to the family business of his grandfather, Lanificio Fratelli Cerruti, dal 1881.
The Cerruti global flagship store is in Paris at 27 rue Royale. There are Cerruti 1881 and 18CRR81 stores in Milan, Cosenza, Madrid, Prague, Kiev, Marbella, Athens, Dubai, Riyadh, St. Petersburg, Hong Kong, Jakarta, Tehran and Tokyo among other locations. In addition, the label is sold through some 1,500 vendors.
Chronology of Cerruti fragrances
- 1978 Nino Cerruti (M)
- 1985 Fair Play (M)
- 1987 Nino Cerruti pour femme (F)
- 1990 Cerruti 1881 (M)
- 1995 Cerruti 1881 (F)
- 1998 Cerruti Image (F)
- 2000 Cerruti Image (M)
- 2002 Cerruti 1881 Amber (M)
- 2003 Cerruti 1881 Eau d'Eté (F)
- 2004 Cerruti Sí (M)
- 2006 Cerruti 1881 - Black (M))
- 2006 Cerruti 1881 pour femme - White (F)
- 2008 L'Essence de Cerruti (M)