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The indispensable resource on measurable marketing strategies, tactics and benchmarks for busy marketing professionals at both B2C and B2B leading brands and their agencies. Chief Marketer offers up inspiration through campaign coverage, awards programs, events and research, as well as fresh tactics that cross channels, resources & technology applications that move the revenue needle. Our readers and attendees come from all marketing functions and levels- at CPG & manufacturing, retail, media & entertainment, to financial, business services, hi-tech, as well as travel & hospitality companies, and the agencies that serve them. These marketers look to Chief Marketer to find actionable ideas along with the details and metrics needed to put those ideas in to practice immediately.