Claudia Alexandra Meza, better known by her stage name Snow Tha Product, is a Mexican-American Hip hop recording artist from San Jose, California. In 2013, she signed a record deal with Atlantic Records. Snow is best known for the singles "Holy Shit" and "Drunk Love", as well as her mixtape Good Nights & Bad Mornings. She released her first independent album Unorthodox, in 2011.
1987–2010: Early life and career beginnings
Snow was born June 24, 1987, in San Jose, California, with her parents, who were Illegal Mexican immigrants. She would later move to San Diego, California. After graduating high school, she briefly attended San Diego Mesa College, to begin studying to become a social worker. However, she soon dropped out of college to pursue her music career.
During her younger years, Snow became more involved with her music. At the age of 6, she appeared in school talent shows and begin performing with her grandfather’s mariachi band in Redwood City. She got her first exposure to hip-hop when she moved to San Diego. As a teenager, she started freestyling with her friends. Soon, Snow was introduced to a person with recording-studio connections, through her mother, and started recording songs. At the age of 19, she began taking music seriously and decided to pursue a career as a rapper. She adopted her name from Disney's character Snow White. Initially using the name "Snow White", and then add it along with "the Product", and then change it into her new moniker as "Snow Tha Product", when Disney claimed copyright infringement. After recording a number of songs in Spanish, she caught the attention of Mexican artist Jaime Kohen. They recorded a collaboration song, titled "Alguien," which became popular in Mexico and appeared on Kohen's album Fotosíntesis.
2010–11: Breakthrough and Unorthodox
On October 26, 2011, Snow released her debut independent album on Street Science Ent. Unorthodox. The singles "Drunk Love" and "Woke Wednesday" became viral hits. As of 2013, "Drunk Love" has over 1.3 million views on YouTube. Her real breakthrough came with the song "Holy Shit." The 90-second-long song received acclaim and was featured on 50 Cent's site ThisIs50.com. The success of her songs caught the attention of three major record labels, which got in contact with her – Sony, Universal and Atlantic. She eventually signed to Atlantic and is preparing to release her debut studio album under the label in 2013. Adam Bernard of RapReviews.com, impressed by her work, went on to write "[Snow] may very well be one of the leaders of ... a bold new era of female emcees.".
2012–2014: Good Nights & Bad Mornings
In 2012, Snow appeared on songs by major artists, such as DJ Paul and Krizz Kaliko. In November, she performed at the ABN Reunion concert in Houston, Texas, among rappers Trae and Z-Ro. On December 12, 2012, Snow released her anticipated mixtape Good Nights & Bad Mornings, which spawned 3 singles: "Cookie Cutter Bitches", "Damn It" and "Lord Be with You".
The sequel to Good Nights & Bad Mornings was released on October 14, 2013. The tape, called Good Nights & Bad Mornings 2: The Hangover has guest appearances from Tech N9ne, The Cataracs, Trae tha Truth, CyHi the Prynce, Dizzy Wright and Ty Dolla Sign. On May 16, 2013, Snow released the first single "Cali Luv", produced by The Cataracs, which samples 2Pac's hit California Love. She was featured on Dutch DJ Chuckie's single "Makin Papers" along Lupe Fiasco and Too Short. The video for the song premiered on MTV on August 8, 2013. In 2013, Snow went on the Fight to Unite Tour with Kottonmouth Kings and Dizzy Wright and performed at the 2013 South by Southwest (SXSW) and Rock the Bells festivals. In February 2014, Snow went on a F#*K YOUR PLANS (COME KICK IT) tour.
2015–present: The Rest Comes Later
On June 30, 2015, Snow released her latest mixtape, The Rest Comes Later. She followed this with a tour of the same name with Audio Push.
On February 17, 2016, she was featured on the remix to Joell Ortiz's single "Kill At Will".
On May 2, 2016, she announced the Halfway There Tour.
On June 17 she released her EP Half Way There...Pt. 1.
She has a brother named Miguel (best known as Ito to fans) who acts as her videographer. Ito is the editor of Woke TV episodes. When it comes to dating, Snow Tha Product keeps her life private. Her current relationship status is unknown, but she once revealed in an interview that she would never date a male rapper. Snow Tha Product prefers shy and quiet types.
Musical style and influences
She states she admires and supports artists who have their own original style. Snow is influenced by artists, such as Missy Elliott, Da Brat, Big Pun, Lauryn Hill, Aaliyah, Amy Winehouse, André 3000, Ludacris, Johnny Cash, Eminem, Busta Rhymes, 2Pac, Tech N9ne and Brotha Lynch Hung, as well as Mexican actress María Félix and singers Gloria Trevi and Lupita D'Alessio.
Founded by Snow Tha Product, Woke was an idea that originated from "not being a sleepwalker" through life and instead, being awakened and available to opportunity when that shows up to your doorstep. Snow has managed to plant the seed of her vision and watch it grow into a brand that continues to set trends and propel hip hop fashion to the next level.
Woke offers a variety of streetwear clothing items including snapbacks, strapbacks, hoodies, tank tops, female fashion, tshirts, joggers and other apparel and accessories.
- Headlining tours
- Fight to Unite Tour (2013)
- F#*K YOUR PLANS (COME KICK IT) Tour (2014)
- The Rest Comes Later Tour (2015)
- Half Way There Tour (2016)