The Daily Sun is the biggest daily newspaper in South Africa, with over 260,000 daily sales across all provinces and a readership of more than 5,000,000.[2]

It targets readers in and around the major urban centres. These readers are predominantly black, English-literate with high-school or further education, and working-class earners – the economic core of South Africa.[3]

The newspaper is known for the horrific stories it publishes daily and is often criticized for its heavy reporting of tikoloshe stories.

History

The Daily Sun- South Africa's largest and loudest daily newspaper, was launched on 1 July 2002 by the Naspers group. It was the brainchild of veteran journalist, Deon du Plessis- who remained its publisher and minority shareholder until 11 September 2011- when he died suddenly at his Johannesburg home.

The newspaper is based at Media Park in Auckland Park, Johannesburg- but is printed countrywide. It is now overseen by Publisher Jeremy Gordin, who took up the role in 2013.

Supplements

  • SunSport (Mon-Fri)[4]

Distribution areas

Distribution[5]
20082013
Eastern CapeYY
Free StateYY
GautengYY
Kwa-Zulu NatalYY
LimpopoYY
MpumalangaYY
North WestYY
Northern CapeYY
Western CapeYY

Distribution figures

Circulation[6]
Net Sales
Jan - Mar 2015265 993[7]
Jan - Mar 2014283 216[7]
Oct - Dec 2012322 324
Jul - Sep 2012336 319
Apr - Jun 2012348 265
Jan - Mar 2012375 185

Readership figures

Estimated Readership[8][9]
AIR
Jan 12 - Dec 125 554 000
Jul 11 - Jun 125 669 000