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In 1991, Jefferson Hack and Rankin launched Dazed & Confused as an alternative style and culture magazine. The title became a lightning rod for cultural provocation and the magazine became a movement, growing into the agenda-setting publishing powerhouse Dazed Media. Today, Dazed magazine continues to champion radical fashion and youth culture, defining the times with a vanguard of next generation writers, stylists and image makers. Dazed's online platform dazeddigital.com, where pop culture meets the underground, reaches an ever-growing and loyal community of global tastemakers.