Ebel was founded in La Chaux-de-Fonds, the historic birthplace of the watch-making industry by Swiss industrialist and watchmaker Eugene Blum and his wife Alice Levy. The brand was named after the initials of: Eugene Blum et Levy. In 1971, their grandson Pierre-Alain Blum assumed leadership of the company and renewed its collections and kept the company growing. The company's slogan is: Ebel, the Architects of Time.
The "Architects of Time"
Ebel has long sponsored the work of famous architects such as Le Corbusier (who was born in La Chaux-de-Fonds), Andree Putman, or—in the early 1990s—contemporary Swiss painters, such as Jean Arcelin. In 1986, the Villa Turque, an early masterpiece of Le Corbusier has been acquired by the group for its 75th anniversary to served both as a reminder of its core values and as an inexhaustible source of inspiration for the brand.