El Universal was founded by Félix Palavicini and Emilio Rabasa in October 1916, in the city of Santiago de Queretaro to cover the end of the Mexican Revolution and the creation of the new Mexican Constitution. The circulation of the print edition of El Universal is more than 300,000 readers.
El Universal claims to have an average of more than 3 million unique visitors each month.
Juan Francisco Ealy Ortiz is the current CEO and President of El Universal since October 23, 1969. Among the main contributors of this newspaper are the journalists Raymundo Riva Palacio, Jorge Zepeda Patterson, Alberto Aguilar, Ricardo Alemán and Katia D'Artigues.
Aviso Oportuno is the classifieds service of El Universal. The brand has become widely known in Mexico, and the phrase Aviso Oportuno is sometimes used as a generic term for the classifieds business. This brand has four classifieds sites: Ve Casas, Ve Autos, Ve Empleos and Ve Varios.
News items are open to reader comments through a simple sign-up system. This system tends towards anonymity and abuse by having political operators pass as average readers discrediting political adversaries.
Another website of El Universal is Ve Futbol with news about soccer.