eMarketer is a 93%-owned subsidiary market research company that provides insights and trends related to digital marketing, media and commerce.[3][4][5][6][7] eMarketer, founded in 1996, is located in New York, NY. Its clients include two-thirds of Fortune 500 companies. eMarketer subscribers span 70 countries.[8] The company was acquired by Axel Springer in June 2016 for $242 million.[9]

Products and services

Corporate subscription

Subscribers have access to eMarketer's data via a Web-based client portal. Within the database, analysts, forecasters, and researchers publish industry reports, forecasts, comparative estimates, charts, articles, interviews, case studies, web conferencing and videos. The company curates, compares, and contextualizes information from global sources to provide macro-level understanding of digital trends related to advertising, marketing, media and commerce.[10][2][2][2]

eMarketer Daily Newsletter

The "eDaily" is a free email newsletter with a circulation of 120,000+.[2] The newsletter covers portions of eMarketer's latest analysis. Topics include trends in mobile, social and online advertising.[2]

History

1996

eMarketer was founded.[2]

1999

Advertising Age (Ad Age) and eMarketer co-authored first-ever comprehensive report published on online advertising.[2]

2004

eMarketer became profitable.[2]

2011

Co-founder & former CEO, Geoff Ramsey, received ad:tech Industry Achievement Award for digital marketing.[2]

2012

Private investment firm acquired $25 million minority stake.[2]

2013

eMarketer relocated headquarters to 11 Times Square.[3][3]

Topics & Industry Coverage

Topics

Coverage