Enplug is an American technology company headquartered in Culver City, California that offers software for digital displays, allowing real-time social media interaction between brands and users. The company is a software licensing business.
As of 2014, Enplug had displays in hundreds of businesses in forty cities.
In April, 2014, Enplug raised $2.5 million through seed funding, which came from a number of investors, such as Larry Keele, co-founder of Oaktree Capital Management; Rasoul Oskouy, founding member of Juniper Networks; Bill Gross, founder of Idealab; Hossein Eslambolchi, former President and CTO at AT&T; David Cohen, Executive Vice President at Interscope Records; Justin Caldbeck, Managing Director at Lightspeed Venture Partners; Troy Carter, CEO at Atom Factory; Activision co-founder Howard Marks; Amidi Group, DominateFund, and zPark Venture.
Enplug's social media displays allow end-users to interact with brands in real-time through their existing social media accounts. Enplug displays support multiple social media apps, including Twitter, Facebook, Yelp, Foursquare, and Instagram using a business's custom hashtag.
Enplug's software is flexible, where it isn't limited to its own use, and allows customers to customize by installing apps created by third-party developers. The company generated a SDK, where developers can create and sell apps.
Enplug has received press coverage in relation to their company culture. As of last year, 12 of the 37 employees lived and worked out of a six-bedroom, three-bathroom Ranch-style house in Bel Air, California.
For most employees, the company pays for "food, rent, and utilities."
The Wall Street Journal wrote of Enplug's culture in an article about the company: "Employees and managers meet, work, eat, clean, exercise and sleep in the same space. And while there are occasional uncomfortable moments, such as nudging your boss to do the dishes, companies like Enplug say it is good for professional relationships, saves on rent and travel costs and is often just plain fun."
The culture is very important to Enplug. CEO Nanxi Liu stated, “I actually think the company would have failed if we didn’t live together."