Excellence is a talent or quality which is unusually good and so surpasses ordinary standards. It is additionally used as a standard of performance as measured e.g. through economic indicators.

Excellence is a continuously moving target that can be pursued through actions of integrity, being frontrunner in terms of products / services provided that are reliable and safe for the intended users, meeting all obligations and continually learning and improving in all spheres to pursue the moving target.

In modern public relations and marketing, "excellence" is frequently criticised as a buzzword that tries to convey a good impression often without imparting any concrete information (e.g. "center for excellence in ...", "business excellence", etc.).


The Ancient Greeks had a concept of arete which meant an outstanding fitness for purpose. This occurs in the works of Aristotle and Homer.

Another related concept was eudaimonia which was the happiness which resulted from a life well-lived, being prosperous and fulfilled. The equivalent concept in Muslim philosophy is ihsan.

Practice makes perfect

Studies have shown that the most important way to achieve excellent performance in fields such as sport, music, professions and scholarships is to practice. Achievement of excellence in such fields commonly requires approximately 10 years of dedication, comprising about 10,000 hours of effort.