Revered in Newcastle and the North East, Sir Bobby Robson is a man who enjoys phenomenal popularity. From his playing days with Fulham and West Bromwich Albion in the 1950s and 60s, to his twenty England caps and his brilliant management career, he has inspired generations of fans. Bobby's story takes in many countries, many clubs and many of the world's most illustrious players. Sven-Goran Eriksson learned under him and Ronaldo calls him a friend and the coach who launched his European career. He inspires deep affection and his story is a rich and diverse one. This moving and thoroughly entertaining autobiography celebrates the remarkable life of a sporting legend.