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GRACE HATS was founded on the ideals of entrepreneurial spirit with influence of the trend forward, bustling Tokyo fashion scene. The Grace Hats brand was launched in 1991 in Tokyo as the fashion world was embracing "casual" juxtaposed with the pop-culture shift to alternative cues rejecting societal expectations. Grunge, Street/Hip-Hop and updated Preppy with neon colors invaded shoppes from Harajuku to Oxford Street to Soho, Tokyo to London to NY. Over the years, the brand has evolved and grown to become the global leader delivering fashionable, trend right headwear with innovative design, impeccable quality, casual elegance at a moderate price. [+]