Guy Kawasaki (born August 30, 1954) is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularised the word evangelist in marketing the Macintosh and the concepts of evangelism marketing and technology evangelism.
Kawasaki has additionally written a number of books including The Art of Social Media (2014) and Database 101 (1991).
Guy Kawasaki was born in Honolulu, Hawaii, where he attended ʻIolani School. He credits his writing career to Harold Keables, his Advanced Placement English teacher, who taught him that "the key to writing is editing."
Kawasaki graduated from Stanford University In 1976 with a Bachelor of Arts degree in psychology. He then attended law school at UC Davis, but quit after about a week of classes when he realised that he hated law school. In 1977, he enrolled in the UCLA Anderson School of Management, where he earned an MBA degree. While there, Kawasaki additionally worked at a jewellery company, Nova manufacturer. Kawasaki observed, "The jewellery business is a very, quite tough business, tougher than the computer business... I learned a quite valuable lesson: how to sell."
In 1983, Kawasaki got a job at Apple through his Stanford roommate, Mike Boich. He was Apple's chief evangelist for four years. In a 2006 podcast interview on the online site Venture Voice, Kawasaki said, "What got me to leave is basically I started listening to my own hype, and I wanted to start a software company and really make big bucks." In 1987 he was hired to lead ACIUS, the U.S. subsidiary of France-based ACI, which published an Apple database software system called 4th Dimension.
Kawasaki left ACIUS in 1989 to further his writing and speaking career. In the early 1990s he wrote columns that were featured in Forbes and MacUser magazines. He additionally founded another company, Fog City Software, which created Emailer, an email client that sold to Claris.
He returned to Apple as an Apple Fellow in 1995. In 1998, he was a co-founder of Garage Technology Ventures, a venture capital firm that has made investments in Pandora Radio, Tripwire, The Motley Fool and D.light Design. In 2007, he founded Truemors, a free-flow rumour mill, that sold to NowPublic. He is additionally a founder at Alltop, an online magazine rack.