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iDEATE is managed by a team of entrepreneurs with startup scars and experience in various sectors of the economy. The team spends time with entrepreneurs and business support organisations to gather insights that informs iDEATE content. The entrepreneurship community also shares insights on iDEATE to educate and inform other entrepreneurs. iDEATE measures its success by the number of entrepreneurs whose businesses are improved and advanced by the information they access on iDEATE.