JamPlay is an online instructional guitar-playing subscription service.[3][4] The company was founded in Beavercreek, Ohio in 2006 by Kevin Wimer, Jeff Booth and Chris Dawson.[5][6] From 2010 to 2013, the company’s revenue rose from $2 million to $4.1 million, a 105 percent growth.[2]

JamPlay streams videos of guitar lessons and live chats with music teachers.[7] It has over 4,000 lessons from 70 professional instructors including musicians such as Ron "Bumblefoot" Thal, Steve Stevens,[8] Robb Flynn, Phil Demmel,[9] Glen Drover,[10] Rex Brown, Andy James and Mike Mushok.[11][12]