The newspaper is owned by Civitas Media of Davidson, North Carolina, and has a circulation of 6,500, according to the company's website.
The Jefferson Post began publishing in 1988. The newspaper is the result of a merger between Ashe County's historic weekly newspaper The Skyland Post and a competing weekly of 10 years, the Jefferson Times.
The Skyland Post got its name from an early slogan for mountainous Ashe County, "The Land of the Sky." The Skyland Post was purchased in the 1930s by Ed M. Anderson, whose newspaper empire included The Alleghany News in Sparta, the Spindale Sun in Spindale, the Transylvania Times in Transylvania County, North Carolina, and the Courier in Forest City. Stella W. Anderson was editor of The Skyland Post from her husband's death until the early-1980s when it was purchased by Patty Wheeler, and her husband, Al.
In October 1988 The Skyland Post merged with the Jefferson Times, which had been competing with the Post since August 1978.