Millions of women throughout the world wear make-up, but few of them have been taught how to apply it.' This is what inspired leading international make-up artist Jemma Kidd's vision for her make-up school, product line and now book, which aims to teach a new generation of women how to use the latest and best formulations and techniques. Jemma Kidd Make-up is a glamorous, contemporary yet timeless make-up book that demystifies the art of make-up and shows every woman how to enhance her best features and feel confident in her appearance, whatever her age or lifestyle. Beautifully photographed and designed, it offers expert advice in an accessible and digestible way: informative text is broken down into bite-size chunks, with quotes, top tips, insider secrets and practical step-by-step instructions. With more than 10 years' experience of working in the beauty industry, Jemma Kidd shares her professional know-how and explains her fail-safe techniques for maximizing natural beauty.
While sharing insights into her life as a make-up artist, with a behind-the-scenes glimpse at the preparation that goes on before a catwalk show or a magazine shoot, Jemma explains how she works with the latest fashion trends to creates new looks and colour schemes, and shows how these sometimes extreme looks can be adapted and toned down for everyday wear. About the Author A former model and fashion stylist, Jemma Kidd has been a leading international make-up artist since 1999 and was nominated for make-up artist of the year at the Pantene awards in 2000. She has a weekly column in You magazine (Mail on Sunday). 
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