KCBD is an NBC-affiliated television station serving the Lubbock, Texas metropolitan area. Owned by Raycom Media, its studios and transmitter are co-located in South Lubbock near the interchange of I-27 and Slaton Highway. Syndicated programming on KCBD includes: Wheel of Fortune, Jeopardy!, Inside Edition, The Doctors, and Right This Minute among others.
KCBD-TV signed on the air on May 10, 1953 as the second television station in Lubbock, after KDUB-TV (now KLBK-TV). It was owned by a group headed by Joe Bryant, owner of KCBD radio (AM 1590). For a short time thereafter, Jim Reese was a broadcaster on KCBD.KCBD was a primary NBC affiliate with a secondary ABC affiliation. KCBD became a sole NBC affiliate in 1969 when KSEL (now KAMC) signed on and took the ABC affiliation. KCBD was also the first station in Lubbock to broadcast in color. From 1968 to 1983, KCBD-TV also operated KSWS-TV, Channel 8 in Roswell, New Mexico as a repeater or satellite station. The Roswell station now operates as KOBR-TV, owned by Albuquerque NBC affiliate KOB-TV.
Bryant sold both KCBD and KSWS to State Telecasting Company of Columbia, South Carolina in 1971. The radio station was spun off to separate owners who changed the calls to KEND (at the then-END of the radio dial) It is now KDAV. State Telecasting sold the station to Caprock Broadcasting in 1983.
Caprock Broadcasting sold the station to the Holsum bakery in 1986. Holsum sold KCBD to Cosmos Broadcasting, the broadcasting arm of South Carolina-based insurer The Liberty Corporation, in 2000. Liberty exited the insurance business later that year, bringing the Cosmos stations directly under the Liberty banner. Liberty merged with Raycom Media in 2006.
In May 2002, KCBD became the first station in the Lubbock market to begin broadcasting a digital signal. Later that year, the station became the first to broadcast network programming in true High-Definition.
Since 2002, Jeopardy! and Wheel of Fortune have aired on KCBD. Prior to that, they both aired on KLBK, although in late 1999, Wheel moved to KAMC. Live with Regis & Kelly had also aired on KAMC before moving to KCBD in 2004, though that show has returned to KAMC.
2015 plane crash into transmitter
On the evening of February 4, 2015, a small plane crashed into KCBD's tower, damaging the structure and killing one passenger. There were no injuries at the station's nearby studios, but its power was taken out by the crash, disrupting its operations. The station continued to transmit on local cable provider Suddenlink Communications, and that night's 10 p.m. newscast originated from the facilities of the Lubbock Independent School District's "LISD TV" educational channel. By February 5 the remnant of the tower had been deliberately dropped, power was restored and operations had returned to the building. KCBD arranged a feed to another station in Lubbock and is operating as a multicast of the other station. After rescanning receivers, virtually all viewers (including cable, Dish, DirecTV and off air can see the station in standard definition. 
The station's digital channel is multiplexed:
|Channel||Video||Aspect||PSIP Short Name||Programming|
|11.1||1080i||16:9||KCBD-DT||Main KCBD programming / NBC|
|11.2||480i||4:3||THIS TV||This TV|
KCBD shut down its analog signal, over VHF channel 11, on June 12, 2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal relocated from its pre-transition VHF channel 9 to former analog channel 11.
On April 10, 2011, KCBD began broadcasting their newscasts in high-definition.
KCBD's stability, especially in terms of its anchor staff, has contributed to its relative standing in the Lubbock media market. Since 1984, when it switched from the "Eyewitness News" branding to "News 11" (one it would keep through about 1993 or 1994) KCBD's newscasts have routinely ranked #1 in the Lubbock market. Abner Euresti has been at the station since the mid seventies when he anchored with Jane Prince. Euresti was paired with Karin McCay in 1980 under news director Carl Skip Watson (guiding light of the Lubbock food bank initiative) and have worked together since. Not far behind is chief meteorologist John Robison, who came to the station in 1983. Sharon Hibner Maines was the main anchor at cross town KLBK-TV from 1975-82 until she left for KAMC, where she would co-anchor the evening newscasts there until 1989. Between her departure from KAMC and her arrival at KCBD in 1996, she worked in public relations for Furr's Supermarkets. She resurfaced at KAMC and later came to KCBD. Maines, the wife of noted local musician Kenny Maines, is only one of a handful of media personalities (along with Texas Tech football color commentator John Harris, who served as KCBD's sports director from 1989-95; and current KAMC evening anchor Bryan Mudd, who served as a KCBD sports anchor in the late 1990s) to have anchored either news, sports, or weather at all of Lubbock's Big Three affiliates. 
One time weather anchor Clyde Robert "Bob" Stephens was founder of 99.5 FM KWGN in Abernathy, Texas. It was later called KWGO and is nowadays Lubbock's KQBR. Former sports anchor Bob Howell was a co founder of a Texas oriented sports channel for cable that is now at the heart of the present day Fox Sports Southwest network.