Atlanta hip hop artist Kidd Insight, creates music that throws a right hook to the cerebral cortex with his unorthodox style of delivery and lyricism. This dichotomous emcee filters nothing from public ears and strongly exhibits a ‘what you see is what you get’ attitude. Ultimately, Kidd Insight strives to be a positive example for those who struggled in finding themselves; for those who felt like the oddball of society; and for those who dare to dream. Kidd Insight’s message is simple: Fuq Fitting In. After all, “…the people who are crazy enough to think they can change the world, are the ones who do.”

Musical influences from the likes of Biggie Smalls to Mac Miller have guided Kidd Insight to crafting his own sound. He lives and breathes the ability to be versatile, aiming to make his mark somewhere on the rap spectrum between what the industry define as “underground” and “mainstream.” Recently, Kidd launched his ‘Fuq Fitting In Friday’ campaign with plans to drop one new song and/or visual every 3rd Friday of each month to spread awareness on his fundamental belief: being yourself is the best person you can be.