KLCW-TV is a full power television station in Lubbock, Texas, licensed in Wolfforth and broadcasting locally on digital channel 43. The station is an affiliate of The CW and is operated from the same studio and transmitter facilities as Fox affiliate KJTV-TV in South Lubbock.
Prior to 2006, what was then called KWBZ operated solely as a local cable TV station and was owned and operated by KCBD-TV, the local NBC affiliate. At that time, channel 22 was occupied by KUPT, an affiliate of UPN. On January 1, 2006, after the station was acquired by Ramar Communications, KUPT moved to channel 14 in Lubbock (now MyNetworkTV affiliate KMYL-LD), and the WB affiliation moved to channel 22.
KWBZ became a full power broadcast affiliate of The WB (via the WB 100+ Station Group as on cable) on 1 January 2006. Twenty-four days later, the WB and UPN, channel 22's former network as KUPT, announced a merger to take effect on 18 September 2006, the new network operating under the name of "The CW". KWBZ signed on to become a CW affiliate, resulting in new call letters (KLCW was adopted on 30 June 2006) and a rebranding (Lubbock CW). The station's feed still operates from the generic service for lower-market stations (The CW Plus) with local inserts and advertising placed by KJTV-TV and Ramar.
The station's digital channel is multiplexed:
|Channel||Video||Aspect||PSIP Short Name||Programming|
|22.1||720p||16:9||KLCW-DT||Main KLCW-TV programming / The CW|
|22.2||KMYL-DT||KMYL-LD / MyNetworkTV|
|22.3||480i||4:3||KXTQ-DT||KXTQ-CD / Telemundo|
Because it was granted an original construction permit after the FCC finalized the DTV allotment plan on April 21, 1997. The station did not receive a companion channel for a digital television station. Instead, on or before February 17, 2009, which was supposed to be the end of the digital TV conversion period for full-service stations, KLCW-TV would be required to turn off its analog signal and turn on its digital signal (called a "flash-cut"). As of September 2008, the station's digital signal began broadcasting on its pre-transition UHF channel 43. Through the use of PSIP, digital television receivers display the station's virtual channel as its former UHF analog channel 22.